ITIL business relationship management

Click here to go back
ITIL Business Relationship Management header image
Posted on Tuesday, 17th September, 2019 - 10:36

Business relationship management provides a strong, positive relationship between the client and the IT service provider. This relationship can’t be undervalued. As such, many organisations employ a dedicated Business Relationship Manager. But how exactly do they deliver this service to clients?

The objective of business relationship management

The Business Relationship Manager (BRM) anticipates current and future customer needs. Essentially, the BRM ensures the IT services are suitable and effective from the customer’s point of view.

This involves liaising with the strategic business partners: IT, finance, HR, marketing, legal, etc. Doing this strengthens the longterm relationship between the client and the IT service provider.

The Business Relationship Manager’s roles and responsibilities

The role has a wide scope, since it’s the IT organisation’s primary way to maintain the relationship with their clients. It’s a proactive role, rather than a firefighting one. The BRM heads off complaints and issues, acting as the point of contact.

Key responsibilities include:

  • Maintaining a positive relationship with customers
  • Identifying customer needs
  • Ensuring the service provider can meet their needs with the catalogue of services
  • Assisting in creating new services if needed
  • Offering a neutral third party between the service provider and customer outside of the service desk and operations management
  • Engaging with internal risk and regulatory governing bodies like the Change Advisory Board
  • Assisting the development of customer feedback channels for complaints and compliments
  • Gaining access to proprietary financial management, legal and service management systems
  • Working closely with the Service Level Manager

Business relationship management process flow

ITIL Business Relationship Management process flow

Business relationship management KPIs

Key Performance Indicator (KPI)

Definition

Number of customer complaints

Number of received customer complaints

Number of accepted customer complaints

Number of received customer complaints which were accepted as justified

Number of customer satisfaction surveys

Number of formal customer satisfaction surveys carried out during the reporting period

Percentage of returned questionnaires

Questionnaires returned divided by the number of questionnaires sent out

Customer satisfaction per service

Average measured customer satisfaction for each service (including standard deviation) according to customer satisfaction surveys

The relationship between the client and the IT service provider is vital. That’s why your organisation should support the BRM. They’re pivotal to making sure the IT services meet the customer’s expectations. To do this, the BRM should be able to carry out the responsibilities listed in this blog post. Also, their process flow shouldn’t have roadblocks. Finally, make sure they can measure and report on their KPIs.